Keep on branding in the real world: Real cultural strategy in unreal times
It’s a played-out analogy but an apt one — we are in the midst of a modern gold rush. The race to power Generative AI has created widespread
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Branders Magazine
Apr 94 min read
How to develop your agency’s investment strategy
For any agency, deciding when to seek external investment can be challenging. Is exchanging capital for control worth it? When’s the right t
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Branders Magazine
Apr 94 min read
Growing Your Social Impact Brand Organically
In an oversaturated digital and social market, how does your brand resonate and break through? By staying true to your core values, regardle
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Branders Magazine
Oct 13, 20231 min read
The 3 M’s to Building Sticky AF Brands
Don’t just take our word, he wrote the book on it Have you ever come across that one idea, product, or solution that seems to stick with...
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Branders Magazine
Jun 29, 20233 min read
What do you fancy, love?
Bridging the Gap: Exploring AI’s Role in Design Thinking with academic rigor (in 2023). By Daniela Marzavan, Founder at Change Darer....
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Branders Magazine
Jun 29, 20235 min read
Today's AI score: 4.5 out of 6
On jun 7, 2019, branders published my article called 6 brand musts for an ai world. Revisiting that article engendered pride in my...
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Branders Magazine
Jun 29, 20238 min read
What AI really means for designers and brands
When you start playing with generative AI tools to dream up images—think Midjourney and Stable Diffusion—plenty of thoughts start...
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Branders Magazine
Jun 29, 20233 min read
Why AI is the Shakeup the Design Industry Needs
This month, I—along with probably every other designer, photographer, and illustrator on the planet—feverishly downloaded the Adobe...
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Branders Magazine
Jun 29, 20234 min read
The Difference Between AI & Design Thinking
The long awaited (or feared) future of artificial intelligence is here. We knew this day would come but have we prepared for its impact...
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Branders Magazine
Jun 27, 20232 min read
Top 50 Beverage Brands
The most popular of 50 leading beverage brands in the U.S. are Gatorade, Starbucks Frappuccino and Lipton teas, while Rockstar energy...
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Branders Magazine
May 25, 20232 min read
Between the Lines: What we cannot see is also sacred.
By Maria Brasil, Founder at Essence Branding "Observing life with the humility of a learner and the mindset of an artist" can be the key...
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Branders Magazine
Nov 7, 20223 min read
Asians Not Impressed with Brand Marketing/Advertising Outreach
Horowitz Research findings from FOCUS Asian: State of Consumer Engagement 2022 study reveals that only 34% of Asian consumers feel that...
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Branders Magazine
Sep 1, 20225 min read
Bottles for Recycling
Unnecessary waste can be avoided from the creation of a product by considering what will happen to what is designed after its use. By...
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Branders Magazine
Jul 7, 20223 min read
La atomización de los sectores empuja los modelos de arquitectura de marca hacia los extremos
De las más de 100 empresas analizadas, el 64% apuesta por un modelo monolítico como Virgin, Acciona o FedEx para seguir destacando en el...
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Branders Magazine
May 25, 20223 min read
Branding: the most important tool for creating value in a company's employees
Branding allows organizations to meet their goals and be attractive in an increasingly demanding, changing, and complex labor market. For...
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Branders Magazine
May 17, 20224 min read
The case for a better us
Just one year ago we were engaged in conversations over what the future “new normal” would look like. It seems long ago. We have entered...
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Branders Magazine
Jan 18, 20223 min read
WHY DESIGN MATTERS: Conversations with the World’s Most Creative People
This salon in book form features text from Millman’s conversations with the world’s most creative minds, thought leaders, and...
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Branders Magazine
Sep 23, 20213 min read
Where are we headed now?
The best keywords for the next wave of successful travel and hospitality branding are conscience, collaboration, and community. Let me...
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Branders Magazine
Sep 23, 20212 min read
The Secret Power of Color
There are over 600 hotels in New York City. That’s 121,000 hotel rooms by some estimates.Most are unremarkable. Some are historic. Then...
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Branders Magazine
Sep 23, 20213 min read
Rethinking Hospitality Packaging: Conscious Convenience
The convergence of ultra-convenience with positive impact will revolutionize packaging design for the hospitality industry. Hospitality...
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