Smartphones & Smartbrands
The new purchase choice of products is mainly made on the phone screen and modified the traditional branding postulates, such as brand...
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Branders Magazine
Sep 23, 20214 min read
Why labor and technology challenges are inextricably linked to brand strategy
Brand strategy is business strategy, and that thinking can save the restaurant industry 2020 absolutely shook the ground of the...
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Branders Magazine
Sep 23, 20213 min read
Satisfying the appetite for great food brands
With increased pressure on food and drink companies, the effectiveness of their brand design has never been so important. Great branding...
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Branders Magazine
Sep 23, 20213 min read
Beer with me. Brands with conscience
Beer and its branding are moving to a new space where innovation, concepts and missions are re-defining industry traditions. Quick, name...
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Branders Magazine
Sep 23, 20216 min read
Strategy, Structure, People and Process: The Key for success in the HF&B Industry
The companies we work for and the experiences we have define our perspective and help shape our approach as we continue the journey...
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Branders Magazine
Sep 23, 20213 min read
Serving it Up: Hospitality Branding Done Right
Today I share with you a few branding lessons learned throughout my time in the trenches within the hospitality/F&B world. For more than...
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Branders Magazine
Jun 21, 20214 min read
2021’s Most Patriotic Brands in America
Political Polarization and Pandemic Modifies View of Patriotism and Brands Brand Keys annual survey of iconic American brands has...
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Branders Magazine
Mar 31, 20216 min read
High Quality Ingredients: The creative evolution of breakfast & lifestyle brand, Qnola
Conversation with Qnola founder, Danielle Copperman & Tom Maurice, owner and creative director at Sunhouse | Interview by Aimee Rivers...
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Branders Magazine
Feb 23, 20213 min read
Change and context
When I first considered ‘Branding in a new landscape’ I have to admit I struggled. A ‘new landscape’; what does that even mean? Well, it...
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Branders Magazine
Feb 23, 20213 min read
Telling your story in the cancel culture era
“We tell ourselves stories in order to live,” observed Joan Didion. The power of storytelling is what keeps brands alive, too. Yet, while...
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Branders Magazine
Feb 23, 20214 min read
The new role of branding
In new world order and the current landscape, the new role of branding is to make customers happy and successful What is Branding for...
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Branders Magazine
Feb 23, 20213 min read
The Challenge of Creating Universal COVID-19 Signage
Situational Analysis: How many times has it occurred that we see a sign in a certain location, but we are left with a confusing message?...
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Branders Magazine
Feb 23, 20212 min read
The New Standard of Branding
I ended up taking a few weeks off in December to recalibrate and focus which has left me energized and ready to tackle a new year helping...
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Branders Magazine
Feb 23, 20213 min read
Launching a brand without shaking hands
As we embark on 2021, we still do not know when this pandemic period will end. Today, “normal” means a world of constant change and...
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Branders Magazine
Feb 23, 20213 min read
Brands win by being more creative
With such a strong link between creativity and financial performance, the more creative the brand, the more they win hearts and minds,...
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Branders Magazine
Dec 15, 20206 min read
Don’t Buy These 4 Lies About Branding
In the times of the Wild West, snake oil was sold as a fix-all elixir that people would flock to buy.
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Branders Magazine
Nov 30, 20203 min read
How design can change the world
Designers shape the world and they are responsible for the world they shape.
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Branders Magazine
Nov 30, 20203 min read
I just want a logo
Let me explain why asking for ‘just a logo’ isn’t the best strategy for helping to grow a ‘brand’. In my twenty-plus years in the design ind
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Branders Magazine
Nov 30, 20203 min read
Telling Stories with Design
Storytelling is a cultural experience, one built on our negotiations over meaning. Digital designers can be extremely effective when we use
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Branders Magazine
Nov 30, 20203 min read
Design for Planet First
To celebrate its 20th anniversary, Medinge Group invited brand managers, designers and researchers during Dutch Design Week to re-think how
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