How Shopify Merchants can Effectively Drive Sales with Influencer Marketing
There are countless Shopify stores that have never sold a thing, not to mention the newly minted entrepreneurs that are struggling to...
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Branders Magazine
Feb 19, 20201 min read
It's the community, not the commodity
Benefiting from strong brand communities The success of these brands originates from offering a compelling, thrilling mind boggling...
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Branders Magazine
Feb 19, 20201 min read
The Almighty Tagline
“A Brand’s Instant Message.” Long before the Internet, Social Media, YouTube and today’s heralded “Influencers”, there was the incredibly...
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Branders Magazine
Feb 19, 20202 min read
Want Success in Influencer Marketing - Try This
This article explains how current B2B marketing efforts should be injected with Influencer Marketing and the article offers insight into...
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Branders Magazine
Feb 19, 20203 min read
Influencer Marketing: Service is the key
Tamara is recognized by Entrepreneur Magazine as one of 10 Online Marketers to watch, and named a Top 10 Digital Marketer in 2019 by...
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Branders Magazine
Jan 23, 20202 min read
Branding: Creating Powerful Connections
Connecting with your customers is the key to create the strongest brand The goal of Branding is to create powerful connections but most...
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Branders Magazine
Jan 23, 20202 min read
PROCure Brand Camouflage: From Fitting-In to Standing-Out
PROCure—a first-of-its-kind line of first aid products that effectively blend proven active ingredients with unique botanicals to achieve...
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Branders Magazine
Dec 12, 20192 min read
Pepsi will launch a new coffee-cola drink next year
Pepsi is brewing something up for 2020 that will awaken taste buds of cola lovers and coffee fanatics across the US. Pepsi announced...
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Branders Magazine
Dec 3, 20193 min read
Woman´s Rights, Branding, and the Need to Change the World.
Brands have the power to change the world Throughout the world there is a call for gender equality, women's marches demanding equal...
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Branders Magazine
Nov 19, 20192 min read
Branding by Design
For women, by women After 25 years in advertising and branding, when I look at a store, I see more than shelves. I see a gallery—the...
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Branders Magazine
Nov 19, 20193 min read
Kara Goldin: a woman with a passion and a purpose to help people lead healthier lives
Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to...
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Branders Magazine
Nov 19, 20192 min read
Rocío Restaino: Have a point of view and express it.
Who is Rocio Restaino? Someone who believes that brands have the power to change the world. Maybe this sounds a little overstated, that's...
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Branders Magazine
Nov 19, 20192 min read
Debbie Millman: And nevertheless, she persisted.
Interview by Alina Wheeler If any, what challenges have you experienced as branding woman during your overall career? When I started in...
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Branders Magazine
Nov 19, 20192 min read
Amanda Jackson: Inspiring women in brand design
How do you empower your team to do their best work? At Jackdaw Design, we’re passionate about adopting a collaborative approach to...
132 views0 comments
Branders Magazine
Nov 19, 20192 min read
LISTEN UP! Sonic Branding is Sound Business
Building, learning, and leading the way to a successful global sonic branding firm. Taking risks, pushing the boundaries, and turning...
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Branders Magazine
Nov 19, 20192 min read
Reflections of Branding in a B2B World
When I was asked to share my experiences as a woman in branding, I wasn't sure whether I could usefully contribute to this debate. I...
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Branders Magazine
Nov 19, 20192 min read
Branding for the future
The historical opportunity for brands to become catalysts of sustainable change and how, by doing so, they will win in the long-term....
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Branders Magazine
Nov 19, 20192 min read
A feel-good trip to the recycle mall?
Early September this year, I visited ReTuna Galleria with some fellow Medinge members. The mall is next door to the recycling centre of...
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Branders Magazine
Nov 8, 20193 min read
Goodbye CMO from yesterday and today
The ways in which brands communicate changed. Marketing changed; branding changed; strategic partners and their roles have changed. The...
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Branders Magazine
Nov 5, 20191 min read
Facebook is introducing their New Company Brand
Facebook started as a single app. Now, 15 years later, they offer a suite of products that help people connect to their friends and...
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