The Good, The Bad and The Underbelly of Branding
We are now living in a day and age wherein design is doing more than it ever has before. Quite a lot of that activity has been embedded in t
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Branders Magazine
Nov 30, 20203 min read
Integrating Design into Your Business and Brand Culture: 5 Truths
As a design innovation firm, we’ve practiced design thinking for over 30 years—addressing our client's brand, product, and service challenge
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Branders Magazine
May 19, 20202 min read
Storytelling: persuasion in disguise
Storytelling is really just a fancy label for persuasive communication. Does the word persuasion make you feel a little uncomfortable?...
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Branders Magazine
Feb 19, 20202 min read
How Shopify Merchants can Effectively Drive Sales with Influencer Marketing
There are countless Shopify stores that have never sold a thing, not to mention the newly minted entrepreneurs that are struggling to...
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Branders Magazine
Feb 19, 20201 min read
It's the community, not the commodity
Benefiting from strong brand communities The success of these brands originates from offering a compelling, thrilling mind boggling...
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Branders Magazine
Feb 19, 20201 min read
The Almighty Tagline
“A Brand’s Instant Message.” Long before the Internet, Social Media, YouTube and today’s heralded “Influencers”, there was the incredibly...
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Branders Magazine
Feb 19, 20202 min read
Want Success in Influencer Marketing - Try This
This article explains how current B2B marketing efforts should be injected with Influencer Marketing and the article offers insight into...
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Branders Magazine
Feb 19, 20203 min read
Influencer Marketing: Service is the key
Tamara is recognized by Entrepreneur Magazine as one of 10 Online Marketers to watch, and named a Top 10 Digital Marketer in 2019 by...
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Branders Magazine
Dec 12, 20192 min read
Pepsi will launch a new coffee-cola drink next year
Pepsi is brewing something up for 2020 that will awaken taste buds of cola lovers and coffee fanatics across the US. Pepsi announced...
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Branders Magazine
Dec 3, 20193 min read
Woman´s Rights, Branding, and the Need to Change the World.
Brands have the power to change the world Throughout the world there is a call for gender equality, women's marches demanding equal...
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Branders Magazine
Nov 19, 20192 min read
Reflections of Branding in a B2B World
When I was asked to share my experiences as a woman in branding, I wasn't sure whether I could usefully contribute to this debate. I...
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