Why AI is the Shakeup the Design Industry Needs
This month, I—along with probably every other designer, photographer, and illustrator on the planet—feverishly downloaded the Adobe...
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Branders Magazine
Jun 29, 20234 min read
The Difference Between AI & Design Thinking
The long awaited (or feared) future of artificial intelligence is here. We knew this day would come but have we prepared for its impact...
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Branders Magazine
Sep 23, 20212 min read
The Secret Power of Color
There are over 600 hotels in New York City. That’s 121,000 hotel rooms by some estimates.Most are unremarkable. Some are historic. Then...
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Branders Magazine
Sep 23, 20213 min read
Rethinking Hospitality Packaging: Conscious Convenience
The convergence of ultra-convenience with positive impact will revolutionize packaging design for the hospitality industry. Hospitality...
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Branders Magazine
Sep 23, 20212 min read
Smartphones & Smartbrands
The new purchase choice of products is mainly made on the phone screen and modified the traditional branding postulates, such as brand...
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Branders Magazine
Sep 23, 20213 min read
Satisfying the appetite for great food brands
With increased pressure on food and drink companies, the effectiveness of their brand design has never been so important. Great branding...
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Branders Magazine
Mar 31, 20216 min read
High Quality Ingredients: The creative evolution of breakfast & lifestyle brand, Qnola
Conversation with Qnola founder, Danielle Copperman & Tom Maurice, owner and creative director at Sunhouse | Interview by Aimee Rivers...
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Branders Magazine
Feb 23, 20213 min read
The Challenge of Creating Universal COVID-19 Signage
Situational Analysis: How many times has it occurred that we see a sign in a certain location, but we are left with a confusing message?...
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Branders Magazine
Nov 30, 20203 min read
How design can change the world
Designers shape the world and they are responsible for the world they shape.
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Branders Magazine
Nov 30, 20203 min read
I just want a logo
Let me explain why asking for ‘just a logo’ isn’t the best strategy for helping to grow a ‘brand’. In my twenty-plus years in the design ind
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Branders Magazine
Nov 30, 20203 min read
Telling Stories with Design
Storytelling is a cultural experience, one built on our negotiations over meaning. Digital designers can be extremely effective when we use
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Branders Magazine
Nov 30, 20203 min read
Design for Planet First
To celebrate its 20th anniversary, Medinge Group invited brand managers, designers and researchers during Dutch Design Week to re-think how
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Branders Magazine
Nov 30, 20205 min read
The Good, The Bad and The Underbelly of Branding
We are now living in a day and age wherein design is doing more than it ever has before. Quite a lot of that activity has been embedded in t
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Branders Magazine
Nov 30, 20205 min read
Design: Moving from the way things are to the way things should be.
Branding is the act of designing the entire customer experience in hopes of building a long term relationship of trust.
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Branders Magazine
Nov 30, 20203 min read
Integrating Design into Your Business and Brand Culture: 5 Truths
As a design innovation firm, we’ve practiced design thinking for over 30 years—addressing our client's brand, product, and service challenge
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Branders Magazine
Mar 31, 20203 min read
Color: your key influencer
Influencers know that color is a visual tool that can evoke emotions... and build memorability. Kylie Jenner, the youngest of the...
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Branders Magazine
Jan 23, 20202 min read
PROCure Brand Camouflage: From Fitting-In to Standing-Out
PROCure—a first-of-its-kind line of first aid products that effectively blend proven active ingredients with unique botanicals to achieve...
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Branders Magazine
Dec 12, 20192 min read
Pepsi will launch a new coffee-cola drink next year
Pepsi is brewing something up for 2020 that will awaken taste buds of cola lovers and coffee fanatics across the US. Pepsi announced...
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Branders Magazine
Nov 19, 20192 min read
Branding by Design
For women, by women After 25 years in advertising and branding, when I look at a store, I see more than shelves. I see a gallery—the...
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Branders Magazine
Nov 19, 20192 min read
Debbie Millman: And nevertheless, she persisted.
Interview by Alina Wheeler If any, what challenges have you experienced as branding woman during your overall career? When I started in...
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