Branding for the future
The historical opportunity for brands to become catalysts of sustainable change and how, by doing so, they will win in the long-term....
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Branders Magazine
Oct 30, 20193 min read
New Rules to build a brand today
The multiplicity of supports and touchpoints grew exponentially, are very atomized, therefore the big change in the brand-consumer...
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Branders Magazine
Sep 25, 20193 min read
Standout Branding and Packaging Entices Free-From Customers
With the free-from sector booming, and with more food products competing in this space, outstanding packaging design is key in attracting...
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Branders Magazine
Sep 23, 20192 min read
Seconds to Seduce You: Brand Disruption
The corner of 35th and Fashion Avenue is one of the busiest in New York City. Hundreds of thousands of people make their way across the...
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Branders Magazine
Sep 23, 20192 min read
Place Branding: from advertising campaigns to public space experience.
It is not uncommon to find different definitions of branding, some more correct than others. This is the onus of becoming a fashionable...
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Branders Magazine
Sep 23, 20191 min read
You don't believe in branding?
If you don’t believe in the power of good branding, you probably don’t know what it is. I often come across skepticism of how essential a...
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Branders Magazine
Sep 23, 20191 min read
Disruption by design
A new generation of disruptive brands are different these are based on good design at all levels. Disruptive brands change the world we...
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Branders Magazine
Jul 24, 20191 min read
Human Centered Brands
Why brand managers need to change their mindset and stop thinking that they own the brands. We are approaching the twenties of the 21st...
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Branders Magazine
Jul 17, 20192 min read
Apple offers a look at new emoji coming to iPhone this fall
New emoji characters are coming to iPhone, iPad, Mac and Apple Watch this fall. To celebrate World Emoji Day, Apple is previewing a...
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Branders Magazine
May 20, 20191 min read
Creativity + Strategy in Packaging: A Perfect Pair
When it comes to packaging, creativity and strategy go hand in hand. When the two complement each other, magic happens! In the broad...
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Branders Magazine
May 20, 20191 min read
The Power of Ideas
Packaging is your single most important piece of communication, it’s the brand in the hand… but also in the hearts and minds of...
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Branders Magazine
May 20, 20191 min read
Sustainable Packaging and Circular Economy: a great challenge!
There is no single solution to address this mayor global challenge, although many studies and documents address these issues in depth....
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Branders Magazine
May 20, 20191 min read
I saw Packaging Future and its Name is Augmented Reality
Finding ways for packaging to provide consumers with both a physical and digital experience can result in very beneficial opportunities...
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Branders Magazine
May 20, 20191 min read
Brand Wayfinding: Never Decorate. Always Navigate
Terri and her design team help FMCG companies to position, identify and develop ownable brand core identifiers for brand packaging that...
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Branders Magazine
May 20, 20191 min read
A pack is worth a thousand words
The ‘silent salesman’ for every brand: from store shelf, to dinner table, to the hands of consumers, packaging is more than a vessel -...
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