Move fast and test things: How legacy brands can reclaim their heritage
I’m a runner and a golfer, so my social algorithms are finely tuned not only to bearded ultrarunners taking on Moab and PGA tour pros easily
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Branders Magazine
Oct 184 min read
Rugby Rituals and Symbols: Pumas
Rugby was born of a legend which tells that William Webb Ellis, a pupil at Rugby School -hence the name of the game- finely disobeying the r
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Branders Magazine
Jun 53 min read
Founders Inspiring Founders: Dain Walker
Becoming a founder is like driving down a dirt highway at midnight with one flickering headlight, it’s terrifying...
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Branders Magazine
Jun 54 min read
5 things every entrepreneur should know about brand architecture
Brand architecture is an often misunderstood aspect of brand strategy.
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Branders Magazine
Apr 94 min read
Keep on branding in the real world: Real cultural strategy in unreal times
It’s a played-out analogy but an apt one — we are in the midst of a modern gold rush. The race to power Generative AI has created widespread
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Branders Magazine
Apr 34 min read
The Crucial Role of Strategy in Rebranding
When it comes to branding, strategy is paramount. In a rebrand, strategy lives front and center due to a few unique catalysts. Often, a rebr
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Branders Magazine
Jan 33 min read
Strategists are from Mars, Creatives are from Venus
In the branding zoo, strategists and creatives are different species, although this doesn’t mean that they aren’t complementary to each...
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Branders Magazine
Jan 34 min read
No Effective Strategy = No Effective Design
Once upon a time, in the bustling world of business, there existed a semi-fictional company lost in the wilderness of the market. Perhaps...
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Branders Magazine
Nov 15, 20233 min read
Embrace sustainability or prepare to be irrelevant
Brands are waking up to the fact sustainability is going to be essential to stay relevant and attract the modern consumer. By Alex...
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Branders Magazine
Nov 15, 20234 min read
The Controversial Dilemma between Sincerity & Wokeism
In a world guided by stories rather than facts, building a sustainable brand would require more sincerity than wokeism.
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Branders Magazine
Jun 29, 20235 min read
Today's AI score: 4.5 out of 6
On jun 7, 2019, branders published my article called 6 brand musts for an ai world. Revisiting that article engendered pride in my...
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Branders Magazine
Jun 29, 20232 min read
AI & Brand Packaging: Using Artificial Intelligence to create Tangible Solutions
AI-generated package designs are without trademark protection and are waiting for the copycat activity of generics. By Terri Goldstein,...
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Branders Magazine
Mar 23, 20235 min read
Culture: connecting brands to employees
A business’ culture is the collective behaviours, customs & beliefs, of its people. Put simply its “the way we do things around here”....
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Branders Magazine
Mar 23, 20233 min read
Talent is the Key for a successful brand culture
The world is moving a mile a minute with headlines of economic uncertainty, inflation and hiring & firing frenzies that’s making it even...
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Branders Magazine
Dec 7, 20223 min read
The necessity of good design
Beautiful, thoughtful design isn’t just a nice-to-have—it’s a strategic imperative to stay ahead in the marketplace. By Corey Pontz,...
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Branders Magazine
Dec 7, 20223 min read
What is a brand and why is it important to know?
Everyone has an idea of what a brand is. But what really is a brand? And how it works? By Marcelo Sapoznik, Professor of Brand Identity...
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Branders Magazine
Oct 10, 20224 min read
What is the role of a target audience in branding?
It got me thinking about the tools and processes we go use as branders when crafting an identity, where does the audience/audiences fit...
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Branders Magazine
Oct 10, 20223 min read
How To Use Marketing To Connect With Your Customers
The goal of Branding is to create powerful connections but most of the brands do not know-how. Creating this connection is not easy but...
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Branders Magazine
Jun 29, 20223 min read
Stop Talking About Sustainability
Sustainability is a buzzword. By Steven Picanza, Co-Founder and Chief Strategist Officer at Lating & Code It’s no better than ‘fat free’...
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Branders Magazine
Jun 29, 20223 min read
Changing sustainability: The call for a new integral approach
We spent the last couple of years inquiring about how to adapt to the new normal and how the post-pandemic life could be more...
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