The age of disruptive brands. Purpose, Agile Strategies, and Radical Differentiation. Since 1998 I have been studying, writing and giving...

Why are you different? For brands to be relevant they need to innovate and create experiences customers crave. These not only need to be...

bitts™ is David to Oral Care’s Goliaths -- Brand is their slingshot. A Bold Vision for a Better Solution to a Big Problem. Oral care...

It is not uncommon to find different definitions of branding, some more correct than others. This is the onus of becoming a fashionable...

If you don’t believe in the power of good branding, you probably don’t know what it is. I often come across skepticism of how essential a...

Disruption is one of those buzzwords that we are fixating on. And inevitably, whenever the conversation transitions to disruption it gets...

A new generation of disruptive brands are different these are based on good design at all levels. Disruptive brands change the world we...

To many companies, innovation is an event—big, disruptive, and (above all) expensive. But it doesn’t have to be. In today’s fast-moving,...

The LEGO Group and musician Mark Ronson launch Rebuild The World, a campaign to help nurture the creative skills of the next generation....

In this world of immediacy, conscious brands are not created by magic. For several reasons, among them fad, eccentricity, snobbery and...

Why brand managers need to change their mindset and stop thinking that they own the brands. We are approaching the twenties of the 21st...

New emoji characters are coming to iPhone, iPad, Mac and Apple Watch this fall. To celebrate World Emoji Day, Apple is previewing a...

The technology is immersed in our lives a little more than 60 years, we live with it daily and without realizing we have lived...

It was not a surprise, but it was not inevitable. Amazon this year surpassed Apple and Google to reach the No. 1 rank in the BrandZ™ Top...

Digital transformation grants companies exceptional capabilities. But it also creates enormous expectations.

When it comes to packaging, creativity and strategy go hand in hand. When the two complement each other, magic happens! In the broad...

Packaging is your single most important piece of communication, it’s the brand in the hand… but also in the hearts and minds of...

There is no single solution to address this mayor global challenge, although many studies and documents address these issues in depth....

Finding ways for packaging to provide consumers with both a physical and digital experience can result in very beneficial opportunities...

Terri and her design team help FMCG companies to position, identify and develop ownable brand core identifiers for brand packaging that...