Issue 21

Jun 21, 20214 min read

2021’s Most Patriotic Brands in America

Political Polarization and Pandemic Modifies View of Patriotism and Brands Brand Keys annual survey of iconic American brands has...

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May 6, 20213 min read

Emerging opportunities for innovation post-COVID-19.

Currently, we see a lot of unprecedented shifts around us. How to take action now to be prepared for post-Covid-19-times and capitalize...

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May 6, 20213 min read

A smiling face in a post-COVID world

“A person without a smiling face must not open a shop”. This ancient Chinese proverb remains 100% valid today, and I use it every day to...

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May 6, 20217 min read

Why A Box is Never Just a Box

Can you remember Christmas morning as a child? It’s a special feeling. One fueled by anticipation as you leap from your bed and race...

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May 6, 20214 min read

The rise of the machines - Brands and AI

The robots are coming. Automation. Machines. Artificial Intelligence (AI). We are entering the forth industrial revolution. The robotic...

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May 6, 20213 min read

The war against “blanding” and how to ﬁght it

Have you noticed that all brands are starting to look the same? Open up any website or social channel, and you’ll ﬁnd page after page of...

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May 6, 20213 min read

Needs Make Us More Creative

Forget the Pangolin, Let’s Talk About People Let's stop for a moment: have a cup of coffee, take a step back and gain perspective on what...

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May 6, 20213 min read

Naming in an innovative industry: electric vehicles

When you innovate, make sure you show it in your name. In a world full of “plug-in hybrid”, be a “Twin Engine”. We are living times when...

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Mar 31, 20216 min read

High Quality Ingredients: The creative evolution of breakfast & lifestyle brand, Qnola

Conversation with Qnola founder, Danielle Copperman & Tom Maurice, owner and creative director at Sunhouse | Interview by Aimee Rivers...

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