Issue 36

Oct 184 min read

Branding & Sports: Creating a Strong Brand Identity for Sporting Events

It's often stated that traditional sports are the ones that define us, but what about the lessons from action sports?

Oct 183 min read

Three Major Trends Shaping Sports and Entertainment Brand Experiences

Our recent 2024 SEGD Inaugural Sports + Entertainment event in Las Vegas highlighted exciting shifts in how stadiums and sports facilities a

Oct 184 min read

Move fast and test things: How legacy brands can reclaim their heritage

I’m a runner and a golfer, so my social algorithms are finely tuned not only to bearded ultrarunners taking on Moab and PGA tour pros easily

Oct 184 min read

Rugby Rituals and Symbols: Pumas

Rugby was born of a legend which tells that William Webb Ellis, a pupil at Rugby School -hence the name of the game- finely disobeying the r

Oct 188 min read

Breaking Barriers and Shattering Ceilings: Women In The Sports Industry And Girls In Sports

The sports industry has long been considered a male-dominated arena, with men leading the charge as athletes, agents, coaches, executives, m

Oct 183 min read

Beyond the Pitch: The Impact of Cultural Trends on Sports Branding

Imagine if your brand vanished today—what would the industry, or even the world, be missing?

Oct 183 min read

The Impact of Sports on Place Branding

Sporting events hold profound significance not only for the host country but also for its global image. It’s no surprise that nations fierce

Oct 184 min read

Stores Selling Stories

In the world of Sports, whether in clubs or events, merchandising is usually seen, in a very strict interpretation, as an important source o

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