Issue 37

Dec 195 min read

Branding & Sports: Creating a Strong Brand Identity for Sporting Events

It's often stated that traditional sports are the ones that define us, but what about the lessons from action sports?

15 views4 comments

Dec 193 min read

Driving the EV Forward_ 3 Brand Strategies from China's Newest Players

A category in transformation. Products that keep advancing. New meanings emerging.

10 views3 comments

Dec 185 min read

Visual Hammer

When my dad, Al Ries, wrote “Positioning: The Battle for Your Mind” in 1981, he overlooked one important idea. The visual.

11 views1 comment

Dec 184 min read

Unlock Seamless Integration: How a Real-Time CDP Connects to Your Existing Systems

Real-time Customer Data Platforms (CDPs) offer businesses the ability to centralize fragmented data from multiple channels, streamlining cus

10 views3 comments

Dec 167 min read

The Process to Bold, Personality-Packed Visual Identities

Creating a strong, personality-packed visual identity is more than designing a logo and picking colors; it’s about building an experience th

12 views1 comment

Dec 163 min read

Brain to Brand: How Psychology Shapes Visual Design

We’ve all done it. We pick up or click on some ‘thing’ at some store and consider a purchase solely on the packaging, slick product design,

5 views2 comments

Dec 165 min read

The Value Equation of Branding

That seems like a lot of money. I heard those words and immediately started to sweat, those all over body sweats when a client says...

3 views2 comments

Dec 164 min read

Why modern Italian design principles resonate worldwide

Navigating cultural nuances is undoubtedly the most complex aspect of any global branding project, yet it is also the most fascinating...

0 views0 comments

Dec 165 min read

The Future of Branding: How AI and New Tech Are Redefining Identity

Branding has always been about creating meaningful connections. It’s the art of turning ideas, emotions, and aspirations into visuals and...

1 view1 comment

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