On jun 7, 2019, branders published my article called 6 brand musts for an ai world. Revisiting that article engendered pride in my...

Horowitz Research findings from FOCUS Asian: State of Consumer Engagement 2022 study reveals that only 34% of Asian consumers feel that...

The best keywords for the next wave of successful travel and hospitality branding are conscience, collaboration, and community. Let me...

Brand strategy is business strategy, and that thinking can save the restaurant industry 2020 absolutely shook the ground of the...

Beer and its branding are moving to a new space where innovation, concepts and missions are re-defining industry traditions. Quick, name...

In the times of the Wild West, snake oil was sold as a fix-all elixir that people would flock to buy.

Branding is the act of designing the entire customer experience in hopes of building a long term relationship of trust.

As if three simultaneous pandemics (a health related, the social tension of racism and inequality and the global economic recession) weren’t

A few years ago, I was at a meeting for Cadillac with an agency pitching them on the LGBTQ market.

There are countless Shopify stores that have never sold a thing, not to mention the newly minted entrepreneurs that are struggling to...

Benefiting from strong brand communities The success of these brands originates from offering a compelling, thrilling mind boggling...

“A Brand’s Instant Message.” Long before the Internet, Social Media, YouTube and today’s heralded “Influencers”, there was the incredibly...

This article explains how current B2B marketing efforts should be injected with Influencer Marketing and the article offers insight into...

Tamara is recognized by Entrepreneur Magazine as one of 10 Online Marketers to watch, and named a Top 10 Digital Marketer in 2019 by...

Connecting with your customers is the key to create the strongest brand The goal of Branding is to create powerful connections but most...

Pepsi is brewing something up for 2020 that will awaken taste buds of cola lovers and coffee fanatics across the US. Pepsi announced...

Brands have the power to change the world Throughout the world there is a call for gender equality, women's marches demanding equal...

Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to...

Who is Rocio Restaino? Someone who believes that brands have the power to change the world. Maybe this sounds a little overstated, that's...

When I was asked to share my experiences as a woman in branding, I wasn't sure whether I could usefully contribute to this debate. I...