Bottles for Recycling
Unnecessary waste can be avoided from the creation of a product by considering what will happen to what is designed after its use. By...
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Branders Magazine
Sep 23, 20213 min read
Rethinking Hospitality Packaging: Conscious Convenience
The convergence of ultra-convenience with positive impact will revolutionize packaging design for the hospitality industry. Hospitality...
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Branders Magazine
Nov 30, 20203 min read
How design can change the world
Designers shape the world and they are responsible for the world they shape.
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Branders Magazine
Nov 30, 20203 min read
Design for Planet First
To celebrate its 20th anniversary, Medinge Group invited brand managers, designers and researchers during Dutch Design Week to re-think how
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Branders Magazine
Jun 17, 20202 min read
Agua en Caja una alternativa para darle un respiro al planeta
Agua en Caja llega a Colombia para convertirse en una alternativa ambiental en el consumo de agua. Su misión como empresa, es generar un...
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Branders Magazine
Nov 19, 20193 min read
Kara Goldin: a woman with a passion and a purpose to help people lead healthier lives
Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to...
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Branders Magazine
Nov 19, 20192 min read
Branding for the future
The historical opportunity for brands to become catalysts of sustainable change and how, by doing so, they will win in the long-term....
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Branders Magazine
Nov 19, 20192 min read
A feel-good trip to the recycle mall?
Early September this year, I visited ReTuna Galleria with some fellow Medinge members. The mall is next door to the recycling centre of...
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Branders Magazine
Sep 18, 20193 min read
LEGO is inspiring kids to Rebuild The World
The LEGO Group and musician Mark Ronson launch Rebuild The World, a campaign to help nurture the creative skills of the next generation....
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Branders Magazine
Jul 31, 20191 min read
The Desire to Empower Humans to Flourish
Interview with Christopher Gavigan | Purpose-driven entrepreneur, author, plant-based chocolate lover, environmental health...
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Branders Magazine
Jul 24, 20191 min read
The Conscious' Brand Roadmap
In this world of immediacy, conscious brands are not created by magic. For several reasons, among them fad, eccentricity, snobbery and...
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Branders Magazine
Jun 13, 20195 min read
Purpose and Profit: An Inextricable Link
A few weeks ago I was invited to Koblenz, Germany to present the Barcelona City Branding Project. Oriol Iglesias, from Esade Business...
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Branders Magazine
May 20, 20191 min read
Sustainable Packaging and Circular Economy: a great challenge!
There is no single solution to address this mayor global challenge, although many studies and documents address these issues in depth....
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