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Bridging the Gap: Exploring AI’s Role in Design Thinking with academic rigor (in 2023). By Daniela Marzavan, Founder at Change Darer....
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Branders Magazine
Sep 23, 20212 min read
Smartphones & Smartbrands
The new purchase choice of products is mainly made on the phone screen and modified the traditional branding postulates, such as brand...
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Branders Magazine
May 19, 20202 min read
More stories, less code
All of us are storytellers and technology are breaking down the barriers that prevent others from hearing our voices. Looking for...
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Branders Magazine
Feb 19, 20202 min read
How Shopify Merchants can Effectively Drive Sales with Influencer Marketing
There are countless Shopify stores that have never sold a thing, not to mention the newly minted entrepreneurs that are struggling to...
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Branders Magazine
Nov 19, 20193 min read
Kara Goldin: a woman with a passion and a purpose to help people lead healthier lives
Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to...
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Branders Magazine
Nov 19, 20192 min read
LISTEN UP! Sonic Branding is Sound Business
Building, learning, and leading the way to a successful global sonic branding firm. Taking risks, pushing the boundaries, and turning...
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Branders Magazine
Oct 29, 20193 min read
Q&A with Alpha: Anuraag Verma, Global Head, Strategic Transformation
Verma have successfully launched new businesses and products across four continents, and have a diverse career spanning engineering,...
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Branders Magazine
Sep 23, 20191 min read
AI²: How AI Can Successfully Accelerate Brand Innovation
To many companies, innovation is an event—big, disruptive, and (above all) expensive. But it doesn’t have to be. In today’s fast-moving,...
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Branders Magazine
Jul 24, 20192 min read
Alexa, do you act with conscience?
The age of big data analytics and artificial intelligence poses a host of new questions about how brands using these technologies engage...
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Branders Magazine
Jul 24, 20191 min read
Big Tech is not your friend
When the author was a young man, those a generation older told him that his demographic could effect positive change. Yet here we are,...
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Branders Magazine
Jul 17, 20192 min read
Apple offers a look at new emoji coming to iPhone this fall
New emoji characters are coming to iPhone, iPad, Mac and Apple Watch this fall. To celebrate World Emoji Day, Apple is previewing a...
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Branders Magazine
Jul 15, 20192 min read
Digital Brands
The technology is immersed in our lives a little more than 60 years, we live with it daily and without realizing we have lived...
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Branders Magazine
Jun 12, 20191 min read
Amazon becomes world’s most valuable brand
It was not a surprise, but it was not inevitable. Amazon this year surpassed Apple and Google to reach the No. 1 rank in the BrandZ™ Top...
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Branders Magazine
May 29, 20193 min read
Five tech trends are creating the foundation for the post-digital era
Digital transformation grants companies exceptional capabilities. But it also creates enormous expectations.
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Branders Magazine
May 20, 20191 min read
I saw Packaging Future and its Name is Augmented Reality
Finding ways for packaging to provide consumers with both a physical and digital experience can result in very beneficial opportunities...
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Branders Magazine
May 1, 20193 min read
How One English Football Club Scores Points with AI
Leatherhead Football Club or ‘The Tanners’ as they are known, play in the 7th tier of English Football and are made up of delivery...
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Branders Magazine
May 1, 20191 min read
Marketing Analytics Summit
Where digital analysts, marketing technologists and growth architects master marketing data to create an impact! Founded on the premise...
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Branders Magazine
Apr 25, 20194 min read
Brands Must Alleviate Concerns around Technology in the Home to Win Consumer Trust
Accenture Report Identifies the Building Blocks of The Future Home — People First, Products Later The smart home was intended to make...
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