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I need a great name quickly and inexpensively. What's the best way to do it?
Back in 1986, I helped write the first PC name generator, complete with an AI-like model before AI was even a thing. People laughed – softwa

Branders Magazine
Apr 97 min read
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3 comments


The Process to Bold, Personality-Packed Visual Identities
Creating a strong, personality-packed visual identity is more than designing a logo and picking colors; it’s about building an experience th

Branders Magazine
Dec 16, 20247 min read
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7 comments


Breaking Barriers and Shattering Ceilings: Women In The Sports Industry And Girls In Sports
The sports industry has long been considered a male-dominated arena, with men leading the charge as athletes, agents, coaches, executives, m

Branders Magazine
Oct 18, 20248 min read
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6 comments


An entrepreneur’s journey
Some say entrepreneurs are born, not made. While I’m preternaturally disposed to avoid taking sides in this particular debate...

Branders Magazine
Jun 5, 20249 min read
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5 comments


Brand Strategy: Dare to be Different
“Strategy” is an overused word. Tagged on to anything and everything - often to make initiatives sound important and official. True...

Branders Magazine
Mar 26, 20247 min read
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2 comments


Logo Design is the Purest Form of Design. Change My Mind
I was recently interviewed on camera as part of a design conference in LA. Exhausted and caked in makeup to hide my jet-lag after a...

Branders Magazine
Jan 3, 20243 min read
241 views
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A Regenerative Brand Strategy in an Age of Impact-Driven Conscious Brands
In the realm of regenerative capitalism, Conscious Brands has stood as a beacon of sustainability since its inception in 2006. As a...

Branders Magazine
Nov 7, 20235 min read
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What AI really means for designers and brands
When you start playing with generative AI tools to dream up images—think Midjourney and Stable Diffusion—plenty of thoughts start...

Branders Magazine
Jun 29, 20238 min read
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Denise Lee Yohn | The Fusion Formula: Brand + Culture = Results
Denise served as lead strategist at advertising agencies for Burger King, Land Rover, and Unilever and as the marketing leader and...

Branders Magazine
Mar 23, 20234 min read
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Colgate-Palmolive Brings Together Sustainability and Social Impact
“With a brand found in more homes than any other, we have the responsibility and opportunity to reimagine a healthier future for all...

Branders Magazine
Jun 29, 20224 min read
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Bitcoin as opportunity for brands
Blockchain and digital marketing make a very good combination to boost business branding. Blockchain is the technology behind...

Branders Magazine
Apr 28, 20223 min read
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Redefining the norms as a leader for change
Flavilla Fongang is a recognised leader in marketing as she created the D.A.C. system and The Beyond Marketing Approach which have helped...

Branders Magazine
Feb 24, 20227 min read
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