Artificial intelligence is not just for science fiction and dystopian cinema productions. Today, AI is revolutionizing the ways that brands deliver engaging, customized user experiences.
By Mari Rada
As improvements in AI technology have led to its widespread adoption in applications ranging from video streaming to self-driving cars, it has also expanded the capabilities of marketers to tap into the minds of their consumers and implement cost-effective marketing strategies. User Experience Design - UX Design for short - is one area of marketing that has been profoundly impacted by the AI revolution, particularly due to the increasing importance for companies to hold users’ attention through aesthetic and engaging websites. In fact, according to Web Credibility Research from Stanford, 75% of users admit to making judgments about a company’s credibility based on their website’s design.
At the heart of AI-driven design is the power to pinpoint members of a remote target audience and communicate with them in a highly personalized way. With the propagation of website cookies and monitoring tools like Google Analytics, marketers have become more and more engrossed with analyzing consumer behaviors to understand their likes, dislikes, motivations, biases, and emotions. Holistically, the goal of marketing is to establish a bond between a brand’s value proposition and a consumer’s needs. Tapping into those needs at a granular level is an extremely valuable skill that all marketers need to be successful in today’s saturated marketplace, and algorithms are making it ever more attainable.
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