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Lorin Hamlin

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Breaking Barriers in the Sports Industry

Latest Issue

Issue #36: Oct 2024

Articles you will find...

  • Stores selling stories

  • The Impact of Sports on Place Branding

  • Beyond the Pitch: The Impact of Cultural Trends on Sports Branding

  • Breaking Barriers and Shattering Ceilings: Women in the Sports Industry and Girls in Sports

  • Rugby Rituals and Symbols: Pumas

  • Move fast and test things: How legacy brands can reclaim their heritage

  • Three Major Trends Shaping Sports and Entertainment Brand Experiences

  • ​Branding & Sports: Creating a Strong Brand Identity for Sporting Events

Branders on this issue

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Lorin Hamlin

Head of Open Innovation & Strategic Partnerships (ex-Under Armour) | Leading Sports Tech Executive

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Mike Perry

Luis Costinha

Josh Roush

Chief Creative Officer & Founder at Tavern

Sports Brand Designer @ Sporting CP | Ex RCD Espanyol, RC Deportivo De La Coruña & Don Balón

CEO at Movetic

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Cristián Saracco

Founding Partner at Allegro 234. Senior Strategy Advisor at FutureBrand

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Joan A. Mendoza

Head of Sports & Entertainment at Summa Branding

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Gustavo Koniszczer

Managing Director at FutureBrand

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Cybelle Jones

CEO at SEGD, Experience Design, Creative, and Strategic Leader

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